John Giordani

Art Director, Graphic Designer, Illustrator, Writer

UC Berkeley E-Hub


When Rare Bird Strategies recently needed help completing a website design and production project, I happily stepped in to create page designs and expand the branding elements. I quickly ramped up to speed, keeping stride with the programming team who had templates already built in Wordpress. Together we finished the project on a tight deadline. A branding style guide was created in Canva. We stocked the kit with graphics and on-brand photos to make it easy for the client to create their own assets for the website and social media marketing. The E-Hub is a central access point for all UC Berkeley students to engage and connect with campus-wide entreprenurial resorces. Since it was a new venture, no photos existed so creative problem-solving played an essential role in completeing the project. I also created designs for t-shirts and stickers in time for a Fall 2024 orientation event. We designed modules based on content needs. Icons and illustrations help to visually coalesce the varied resources and process points.