John Giordani

Art Director, Graphic Designer, Illustrator, Writer


UC Berkeley E-Hub


When Rare Bird Strategies recently needed help completing a website design and production project, I happily stepped in to create page designs and expand the established branding and style guide elements. I quickly ramped up to speed, keeping stride with her and the programming team who had templates already built in Wordpress. Together we finished the project on a tight deadline. A branding kit was created in Canva. We stocked the kit with graphics and on-brand photos to make it easy for the client to create their own assets for the website and social media marketing. The E-Hub is a central access point for all UC Berkeley students to engage and connect with campus-wide entreprenurial resorces. Since it was a new venture, no photos existed so creative problem-solving played an essential role in completeing the project. I also created designs for t-shirts and stickers in time for a Fall 22024 orientation event. We identified module types and design based on content needs. Icon and illustrations were incorporated into info graphics to help convey and coalesce the varied resources and process points.