John Giordani

Art Director, Graphic Designer, Illustrator, Writer

Web Design for Rodale Channels

Web designs for some of Rodale Publishing's media verticals. Look and feels for headers, navigation systems, and layouts that incorporate user-specific states and options. It was detailed work but essential in equipping the production department with graphic guidelines when coding. The Biggest Loser Club required special attention to map out club member engagement and user flows.