Robin Reigi Architectural Materials
I partnered with Rare Bird Strategies to redesign reknowned designer Robin Reigi’s website and print collateral. Taking cues from the owner’s original branding inspiration, we supercharged their old site with more whimsical use of shapes and color. Putting their products front and center with clearer intention than before. Zooming in on wood garins and soft textures makes the site more user-friendly for architecture firms when spec’ing materials for large construction projects. We also revamped organization and site architecture to make it easier for users to find what they are lookin for. For those who don’t know what they want, their are many enticing modules on the homepage from which to start. We also intiated a large social media contnet shift, incorporating the style guide from the redesign.