John Giordani

Art Director, Graphic Designer, Illustrator, Writer

Gift Guide Design & Layout 

A popular and lively island event, the Made in Maui County Festival attracts hundreds of vendors. When they decided to hold a virtual event in 2021 due to the CoVid pandemic, they turned to Maui Nō Ka ‘Oi magazine. Modelling the layouts on the magazine’s editorial gift guide, the e-catalog featured signature product images from over 25 vendors. This project had an extremely short timeline and the number of vendors to be featured increased as we neared the deadline. I worked closely with the sales manager who solicited the images and blurbs from the vendors. I chose the most eye-catching images to be featured that also complemented the other images on the page. Many had to be retouched and silhouetted.