John Giordani

Art Director, Graphic Designer, Illustrator, Writer

Leonard’s Bakery Logo & Web Design

Logo and collateral design for a beloved, well-established bakery in Honolulu famous for its malasadas. I was hired to unify and tighten the brand. No concrete logo design had ever been created prior to my involvement. Subsequently, I designed, photographed, and built a new website launching the new logo and and color palette based on it's 50s origins that branched out into packaging and signage for the store.