John Giordani

Art Director, Graphic Designer, Illustrator, Writer

Dreambook + Planner

Dragontree Apothecary needed to refresh the design and layout of their highly popular journal planner. I submitted pitch designs for a key layout where I rearchitected the information structure in addition to simplifying the typography and design elements which ultimately won me the job. I worked from the old 300+ page InDesign file that had been updated with 2024 content, applying styles and adjusting the page grid to maximize the 6” x 9” format and applying the visual vernacular established in the key layout to all of the pages.